Joico Blonde Life Violet Shampoo for Cool & Bright Blonde Hair

Introducing the JOICO BLONDE LIFE COLLECTION FOR NATURAL & PROCESSED BLONDES from the manufacturer. Say goodbye to yellow tones and hello to icy, fresh-out-of-the-salon blonde with the BLONDE LIFE VIOLET SHAMPOO. This sulfate-free cleanser is gentle on highlighted hair and is packed with powerful ingredients like Tamanu and Manoi oils to fight frizz, banish brass, and rehydrate hair. To use, simply apply to wet hair, lather, leave in for 1-3 minutes, and rinse. For best results, follow with Blonde Life Violet Conditioner 2-3 times per week.

But what does it smell like? A combination of soft yet seductive notes of Jasmin and vanilla, with hints of nectarine, green melon, Meyer lemon, and a touch of woody musk, giving it a sophisticated sensuality that brings to mind visions of an exotic getaway.

And for those concerned about turning their pale blonde hair purple, fret not! The perfectly calibrated ingredients in the Violet Shampoo and Conditioner are formulated to counterbalance any yellow/brass tones without turning your hair purple. This is because purple and yellow are opposite each other on the color spectrum, so they cancel each other out. No need to worry about a purple hue, just enjoy the benefits of beautifully toned blonde hair.

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